Q. 5534721. ________ is an impersonal form of communication which is paid for by the marketers to promote goods or services.
(A) Personal selling
(B) Sales Promotion
(C) Advertising
(D) Public relation
Answer: (C) Advertising
Explanation: Advertising is universally defined as any paid, impersonal form of presentation and promotion of ideas, goods, or services by an identified sponsor.
Q. 5534722. The word communication has been derived from the ________ word ‘communis’.
(A) Spanish
(B) French
(C) Latin
(D) German
Answer: (C) Latin
Explanation: The English word “communication” is derived from the Latin word “communis,” which means ‘common’.
Q. 5534723. PJ enterprises decided to launch a new range of washing machine with inbuilt water softener which can be used effectively in the areas where the water is hard. Instead of marketing the product by generic name, the company has decided to call it ‘easy wash’. Identify the marketing function highlighted above.
(A) Branding
(B) Labelling
(C) Pricing
(D) Packaging
Answer: (A) Branding
Explanation: Giving a product a specific, distinct name (like ‘easy wash’) instead of selling it under a generic category name (like just ‘washing machine’) is the core process of Branding.
Q. 5534724. Arrange the following needs in sequence of priority as per Maslow’s Need Hierarchy Theory. (A. Safety needs, B. Esteem Needs, C. Physiological needs, D. Self Actualisation Needs, E. Belongingness Needs)
Answer: (A) C, A, E, B, D
Explanation: Abraham Maslow’s hierarchy of needs progresses sequentially from bottom to top: Physiological needs (C), Safety needs (A), Belongingness/Social needs (E), Esteem needs (B), and Self-Actualization needs (D).
Q. 5534725. The process of holding securities in an electronic form is known by a specific term. Identify the term.
(A) Dematerialisation
(B) Disinvestment
(C) Investment
(D) Capital formation
Answer: (A) Dematerialisation
Explanation: Dematerialisation (often abbreviated as Demat) is the process whereby a shareholder’s physical paper share certificates are cancelled and replaced with electronic entries in a depository account.